Built for one personal injury firm

A personal injury website has to earn attention without outrunning the facts.

Here is the build pattern I developed for a personal injury firm, bounded to the problems that work actually addressed.

This is not a claim that I serve an entire industry. It is a direct account of one vertical build and the problems it was designed to solve.

The problems this build addressed

Intake that gathers the useful facts without making promises or giving legal advice
Texas Bar advertising disclaimers that stay consistent across pages
Results content that is handled with the required context and without implying future outcomes
A migration plan that protects the old site's search footprint instead of replacing it blindly

A clear case-evaluation path with careful language
Attorney, practice-area, location, and resource content structured for people and search systems
A claims audit for credentials, results, deadlines, and jurisdiction-specific statements
A per-URL PRESERVE, 301, or RETIRE map with MISSING=0 verification
A fact-sheet correction loop for the firm's review

excerpt from a real client artifact, redacted

Result statement | Context and disclaimer present | REVIEWED

Deadline language | Jurisdiction source attached | CONFIRM WITH COUNSEL

Old URL inventory | Destination assigned | MISSING 0

I will map what needs to be preserved, what needs confirmation, and what a skeptical reviewer should test.