A setup fee, a monthly retainer, and a scope you can read.

Compared with: A comparable site from a marketing agency is often a build you never own, on a platform you cannot leave. This one is yours, with the relaunch guide to prove it.

Not included: Substantial custom asks beyond what the demo shows, such as a new design direction or major new functionality, are quoted separately in writing before any work starts.

When to add it: At signing. Everything else stacks on this.

For you if: you want a site you actually own, not a rental from a marketing platform.

Compared with: This replaces hosting, the separate subscriptions each of those services would otherwise bill you for, and the line on an agency invoice that says SEO with nothing visible behind it. The automations are custom software I built and license to you while I run your account, so you are subscribing to working software with a named person behind it. My monthly report lists what I did.

Not included: New articles, ad management, and custom software are their own lines below.

When to add it: From launch. This is the floor; nothing else runs without it.

For you if: your current site sits untouched for months and nobody answers when something breaks.

Compared with: A site that publishes steadily gives people, Google, and AI answer engines current material to read.

Not included: Rung 1 does not include continuous drafting. Neither rung includes social channels or ad creative.

When to add it: Rung 1 can start at launch. Move to autopilot when approving drafts beats requesting them.

For you if: you know the site should say more but nobody has time to write, or you want the site current without it being on your plate.

Compared with: Most agencies charge a flat fee that does not move when your spend does. My fee is a share of spend that falls as the account grows, so the bigger it gets the smaller the percentage.

Not included: The ad spend itself. I never touch your budget without written approval.

When to add it: After 60 days of real intake data, when we can point spend at what the numbers say converts.

For you if: you pay someone to run ads and cannot tell what you get for it.

Compared with: The usual choice is a channel that has been silent for two years or an agency posting stock quotes with your logo on them. Neither tells a customer or an answer engine anything true about the business.

Not included: Paid social. Running money through these channels is ad management, scoped separately. I also do not invent activity you did not do or reviews you did not earn.

When to add it: Once the site is live and the content rhythm is working, since the same monthly material feeds both.

For you if: your profiles are stale, inconsistent with the site, or quietly telling customers you went out of business.

Compared with: This is the territory where businesses buy three subscriptions that do not talk to each other. Here it is one system, attached to the site you already own.

Not included: Each piece is scoped and quoted in writing before work starts, and nothing is built before you have agreed to what it is.

When to add it: After launch, one piece at a time, when a real bottleneck shows up in the intake data.

For you if: your intake lives in texts, sticky notes, and different tools, or you want to start each day knowing where the work stands without asking.

Compared with: An answering service takes a message. This takes the intake details, recording, transcript, and routing in one report.

Not included: Advice, outcome promises, or any conversation your people should be having.

When to add it: Once the base site is live. This is the newest piece of the stack, and I will say so plainly when we scope it.

For you if: the calls you miss after hours are the opportunities you never hear about.

Compared with: Most agencies build on a platform you can never leave, so the site is a rental you pay for forever. Here the asset is yours and the exit is written down, quoted, and rehearsed rather than theoretical.

Not included: The automations. The intake routing, follow-up sequences, review requests, payment and autopay flows, and the reporting behind them are my own software, licensed to you while I run your account rather than sold with the site. You keep every record they produced, and your new developer can rebuild equivalents. You also lose me: no monitoring, no fixes, no AI-search upkeep, no monthly report.

When to add it: I do not recommend it. I want you focused on your business while I stay available. But it is on the table, it is quoted like anything else, and if you take it I will hand it over cleanly.

For you if: you have your own tech person, or you simply want to know before signing that leaving is possible and what exactly you would walk out with.