Built for one land broker

A land broker's site has to make acreage readable, not just listed.

Here is the build pattern from one North Carolina acreage practice: lead capture, a land-first public site, and a back office the broker can actually run.

This is not a claim that I serve every realtor. It is a direct account of one vertical build and the problems it was designed to solve.

The problems this build addressed

A years-old WordPress site whose Search MLS and Featured Land pages were empty
No lead capture except a phone number, so every visitor who was not ready to call left
Land expertise buried, so the broker read as a general residential agent online
No individual reviews under the broker's own name, and no way to keep listings or sold records current without a developer

What the vertical build includes

Listings and sold records the broker can edit, with land-detail fields buyers actually ask about
Contact and home-value forms that write into a leads and valuations inbox
Land knowledge articles and county-aware copy, not swapped-town doorway pages
A per-URL 301 map from the old WordPress paths, with the new public sitemap published on the Watchstander page
A fact-sheet correction loop for address, photos, and listing facts marked [CONFIRM]

excerpt from a real client artifact, redacted

Regulated-content review

Old WordPress URL | 301 to a named new path | MAPPED

License number | NCREC lookup | VERIFIED

Office street | Conflicting sources | OMITTED pending confirm

Bring me the current site and the land records you cannot afford to lose.

I will map what needs to be preserved, what needs confirmation, and what a skeptical reviewer should test.

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